TURNIP
TURNIP
TURNIP
Graphics & Motion Design intern
Graphics &
Motion Design intern
Graphics & Motion
Design intern
oct 22- mar 23
oct 22- mar 23
oct 22- mar 23
Turnip is an online mobile streaming platform. I joined the design team as the 5th designer. At Turnip, I worked on a range of projects for the app such as Reaction Stickers, Overlays and communication creatives for Instagram.
I worked on illustrations for the app features and communications.
Turnip is an online mobile streaming platform. I joined the design team as the 5th designer. At Turnip, I worked on a range of projects for the app such as Reaction Stickers,
Overlays and communication creatives for Instagram.
I worked on illustrations for the app features and communications.
Turnip is an online mobile streaming platform.
I joined the design team as the 5th designer.
At Turnip, I worked on a range of projects for the
app such as Reaction Stickers, Overlays
& communication creatives for Instagram.
I worked on illustrations for the app features
and communications.
KEY DESIGNS & ANIMATIONS
FOR PRODUCT
KEY DESIGNS & ANIMATIONS
FOR PRODUCT
KEY DESIGNS & ANIMATIONS
FOR PRODUCT
THE NARRATIVE
THE NARRATIVE
For new app features
Turnip is a product that is growing rapidly with new features. Two of the main features that I worked on were Reaction Stickers and Overlays.
Reaction Stickers - A library of custom illustrated and animated stickers in turnip's branding used to convey a feeling during a conversation on the app.
Overlays - A set of illustrated frames that can be used on top of a photo clicked by the user created for various events and emotions.
For new app features
Turnip is a product that is growing rapidly with new features. Two of the main features that I worked on were Reaction Stickers and Overlays.
Reaction Stickers - A library of custom illustrated and animated stickers in turnip's branding used to convey a feeling during a conversation on the app.
Overlays - A set of illustrated frames that can be used on top of a photo clicked by the user created for various events and emotions.
THE NARRATIVE
For new app features
Turnip is a product that is growing rapidly with new features. Two of the main features that I worked on were Reaction Stickers and Overlays.
Reaction Stickers - A library of custom illustrated and animated stickers in turnip's branding used to convey a feeling during a conversation on the app.
Overlays - A set of illustrated frames that can be used on top of a photo clicked by the user created for various events and emotions.
Reaction Sticker illustrations and animations I created at Turnip. All animations are lottie supported.
Reaction Sticker illustrations and animations I created at Turnip. All animations are lottie supported.
Reaction Sticker illustrations and animations I created at Turnip.
All animations are lottie supported.
THE JOURNEY
THE JOURNEY
Through the creative route
I started off first by brainstorming ideas on how to convey the emotion through illustration and motion. Sketching out all the variations I have in my mind. Getting feedback and iterations on the sketches from the team, then moving on to digitalising the sketches by in Adobe Illustrator then animating them in After Effects by keeping in mind the lottie guidelines.
Another major challenege I had to solve for was to keep the lottie size lower than 40KB to maintain faster loading speeds and an overall smooth experience.
Through the creative route
I started off first by brainstorming ideas on how to convey the emotion through illustration and motion. Sketching out all the variations I have in my mind. Getting feedback and iterations on the sketches from the team, then moving on to digitalising the sketches by in Adobe Illustrator then animating them in After Effects by keeping in mind the lottie guidelines.
Another major challenege I had to solve for was to keep the lottie size lower than 40KB to maintain faster loading speeds and an overall smooth experience.
Through the creative route
I started off first by brainstorming ideas on how to convey the emotion through illustration and motion. Sketching out all the variations I have in my mind. Getting feedback and iterations on the sketches from the team, then moving on to digitalising the sketches by in Adobe Illustrator then animating them in After Effects by keeping in mind the lottie guidelines.
Another major challenege I had to solve for was to keep the lottie size lower than 40KB to maintain faster loading speeds and an overall smooth experience.
KEY DESIGNS & Animations
FOR COMMUNICATIONS
KEY DESIGNS & Animations
FOR COMMUNICATIONS
KEY DESIGNS & Animations
FOR COMMUNICATIONS
THE NARRATIVe
THE NARRATIVe
For social media engagement
I got to work on designing communication creatives for social media as well.
These communications were majorly illustrated statics and videos centered around the ongoing events, festivals and trends. The goal was to create feel good and playful communications that the audience can relate to.
For social media engagement
I got to work on designing communication creatives for social media as well.
These communications were majorly illustrated statics and videos centered around the ongoing events, festivals and trends. The goal was to create feel good and playful communications that the audience can relate to.
THE NARRATIVe
For social media engagement
I got to work on designing communication creatives for social media as well.
These communications were majorly illustrated statics and videos centered around the ongoing events, festivals and trends. The goal was to create feel good and playful communications that the audience can relate to.
THE journey
THE journey
From Storyboard to Delivery
Step one is understanding the brief and looking for visual references. Then, I get onto sketching out the look of the creative. After feedback and iterations, create illustrations following turnip's branding guidelines and colors. Get feedback and iterations on the illustrations as well and the comes delivery to the growth team.
From Storyboard to Delivery
Step one is understanding the brief and looking for visual references. Then, I get onto sketching out the look of the creative. After feedback and iterations, create illustrations following turnip's branding guidelines and colors. Get feedback and iterations on the illustrations as well and the comes delivery to the growth team.
From Storyboard to Delivery
Step one is understanding the brief and looking for visual references. Then, I get onto sketching out the look of the creative. After feedback and iterations, create illustrations following turnip's branding guidelines and colors. Get feedback and iterations on the illustrations as well and the comes delivery to the growth team.