BLINKIT

BLINKIT

BLINKIT

Visual & Motion Designer

Visual & Motion Designer

Visual & Motion Designer

Apr 23 - APR 24

Apr 23 - APR 24

Apr 23 - APR 24

Worked across the Marketing & Visual Merchandising verticals-

  • Owning the Digital campaigns from ideation

    to crafting the designs

  • New store and City communications (including billboards & CRM assets)

  • In-app design & animations for boosting user engagement and delight for various events and festivals

With the Marketing & Visual Merchandising team on:

  • Owning the Digital campaigns from ideation to crafting

  • New store and City communications

    (including billboards & CRM assets)

  • Lottie app animations

Worked across the Marketing & Visual Merchandising verticals-

  • Owning the Digital campaigns from ideation

    to crafting the designs

  • New store and City communications (including billboards & CRM assets)

  • In-app design & animations for boosting user engagement and delight for various events and festivals

Blinkit Blend: Marketing & Product Compilation

Blinkit Blend: Marketing & Product Compilation

Blinkit Blend: Marketing & Product Compilation

KEY DESIGNS & Animations
FOR PRODUCT

KEY DESIGNS & Animations
FOR PRODUCT

KEY DESIGNS & Animations
FOR PRODUCT

THE NARRATIVe

THE NARRATIVe

For App engagement using Motion Design

Whether it's getting users to click on stuff, educating them about new features, or simply adding that extra dose of delight, I've aided ongoing events with playful animations.

From typography tweaks to icon animations, I've created visuals for all. Although, navigating Lottie guidelines can be a maze, it's fun to create the exact animations I imagine.

For App engagement using Motion Design

Whether it's getting users to click on stuff, educating them about new features, or simply adding that extra dose of delight, I've aided ongoing events with playful animations.

From typography tweaks to icon animations, I've created visuals for all.

Although, navigating Lottie guidelines can be a maze, it's fun to create the exact animations I imagine.

THE NARRATIVe

For App engagement using Motion Design

Whether it's getting users to click on stuff, educating them about new features, or simply adding that extra dose of delight, I've aided ongoing events with playful animations.

From typography tweaks to icon animations, I've created visuals for all. Although, navigating Lottie guidelines can be a maze, it's fun to create the exact animations I imagine.

THE journey

THE journey

From Storyboard to Delivery

Step one is sketching out the animation's story followed by gathering inspiration for its look and feel.

Next, I dive into After Effects, sticking to Lottie guidelines. Then, it's all about feedback, tweaks, and more tweaks.

After some user testing, it's time to deliver those .JSON files and previews to the team.

From Storyboard to Delivery

Step one is sketching out the animation's story followed by gathering inspiration for its look and feel.

Next, I dive into After Effects, sticking to Lottie guidelines. Then, it's all about feedback, tweaks, and more tweaks.

After some user testing, it's time to deliver those .JSON files and previews to the team.

From Storyboard to Delivery

Step one is sketching out the animation's story followed by gathering inspiration for its look and feel.

Next, I dive into After Effects, sticking to Lottie guidelines. Then, it's all about feedback, tweaks, and more tweaks.

After some user testing, it's time to deliver those .JSON files and previews to the team.

THE IMPACT

THE IMPACT

Through animations for events

Like Rakshabandhan, Ganesh Chaturthi, and more! Adding them to the App:

  • grabbed user attention,

  • boosted CTRs, and

  • made the experience smoother.

Through animations for events

Like Rakshabandhan, Ganesh Chaturthi, and more! Adding them to the App:

  • grabbed user attention,

  • boosted CTRs, and

  • made the experience smoother.

THE IMPACT

Through animations for events

Like Rakshabandhan, Ganesh Chaturthi, and more! Adding them to the App:

  • grabbed user attention,

  • boosted CTRs, and

  • made the experience smoother.

kEY DesignS & Animations
FOR Marketing

Marketing Design
& Animations

kEY DesignS & Animations
FOR Marketing

THE NARRATIVE

THE NARRATIVE

For Digital Campaigns and City Branding
I've worked on multiple campaigns, ranging from 'Delivery Partner hiring' to creating visuals for major festivals like Rakshabandhan, Diwali, Christmas, and others.

Working on campaigns for cities like Dehradun, Goa, and others involved digital ads, outdoor marketing (billboards, flyers), and CRM communications such as WhatsApp messages and MyGate Creatives.

For Digital Campaigns and City Branding
I've worked on multiple campaigns, ranging from 'Delivery Partner hiring' to creating visuals for major festivals like Rakshabandhan, Diwali, Christmas, and others.


Working on campaigns for cities like Dehradun, Goa, and others involved digital ads, outdoor marketing (billboards, flyers), and CRM communications such as WhatsApp messages and MyGate Creatives.

THE NARRATIVE

For Digital Campaigns and City Branding
I've worked on multiple campaigns, ranging from 'Delivery Partner hiring' to creating visuals for major festivals like Rakshabandhan, Diwali, Christmas, and others.

Working on campaigns for cities like Dehradun, Goa, and others involved digital ads, outdoor marketing (billboards, flyers), and CRM communications such as WhatsApp messages and MyGate Creatives.

THE JOURNEY

THE JOURNEY

Through the creative route

It starts from brainstorming and creating the deliverables to quality checks of the shared assets.

Working majorly on the Digital marketing campaigns, I am responsible for experimenting with the creatives using various design approaches.

Through the creative route

It starts from brainstorming and creating the deliverables to quality checks of the shared assets.

Working majorly on the Digital marketing campaigns, I am responsible for experimenting with the creatives using various design approaches.

Through the creative route

It starts from brainstorming and creating the deliverables to quality checks of the shared assets.

Working majorly on the Digital marketing campaigns, I am responsible for experimenting with the creatives using various design approaches.

THE IMPACT

THE IMPACT

Of a creative level brand breakout

I introduced motion design, added new colours & elements to the traditional approach which led to:

  • Doubling of the CTR (Click-Through rate) on the digital ads

  • Significant drop in the CAC (Customer Acquisition Cost).

We did a creative level brand breakout by introducing motion design, adding new colors & elements to the traditional approach. The result of which led to doubling in the CTR (Click through rate) on the digital ads with a significant drop in the CAC (Customer Acquisition Cost).

THE IMPACT

Of a creative level brand breakout

I introduced motion design, added new colours & elements to the traditional approach which led to:

  • Doubling of the CTR (Click-Through rate) on the digital ads

  • Significant drop in the CAC (Customer Acquisition Cost).

DXT